Turn one master campaign into every market, language, format and duration.

The hard part starts after the master is approved.

A campaign launch rarely ends with one film. The same idea needs a vertical social cut, a square placement, a short pre-roll, local end cards and market-specific copy. Every combination adds another file to make, review and deliver. A change to the master can reopen work that looked finished.

Start with a delivery matrix: market, language, placement, aspect ratio, duration, owner and approval status. Count only combinations the media plan actually requires. Seven languages and seven deliverable specifications make 49 outputs if every combination is needed; extra durations or offers may add more.

Approve the pattern before repeating it.

Agree which parts of the master must stay fixed and which can change. Treat headlines, product images, legal copy, voiceover and end cards as explicit production decisions. A square crop may need a new composition, while a shorter cut may need a different story beat.

Build a representative sample first: a long translation, a vertical layout and the shortest duration. Have the creative and local-market reviewers approve those examples before expanding the set. This catches exceptions while they are still inexpensive to change.

• Confirm the master, source assets and usage permissions.
• Map required versions and define the editable elements.
• Review representative adaptations and record exceptions.
• Produce, check and approve the remaining deliverables.
• Package final files with clear names, owners and version history.

An output is only useful if you can finish it.

When a headline wraps badly or a crop loses the product, the creative should be able to fix that element. A flattened export alone does not answer that need. Ask to inspect the source: text, layers, timing, media references and the changes needed for each format.

Revolv brings an editable Composer timeline together with the briefs, approvals and delivery coordination in Ops. For a rollout pilot, we agree the supported source files, adaptations, handoff format and manual review steps before production begins. Test the actual files your team uses rather than assuming every format can make a perfect round-trip.

Prove the workflow on one campaign.

Choose a campaign that is representative of your normal work, with an approved master and a manageable mix of markets and placements. Share a description of the source files, the delivery matrix, your deadline and who signs off each version. We will confirm scope and commercial terms with you.

Judge the pilot on usable outputs: time spent preparing the master, hands-on adaptation time, review rounds, corrections and the time needed to reopen a delivered version. Agree acceptance criteria in advance, including layout, language, audio, duration and editability. A large export count is not success if the team has to rebuild the work.